A Lens whilst Shopping

There was an article this week in the Food Manufacture by Bethan Grylls, titled "Reading food and drink labels with sight loss" - and how food manufacturing companies can make their packaging more inclusive and accessible for those with visual impairments. 

It is a really insightful article exploring the world of a VIP (Visually Impaired Person) and certainly made me think of scenarios I hadn't thought of before - how are VIPs expected to navigate their way around a supermarket and read food and drink labels.

As a coeliac, I wear my glasses on my head in the supermarket as I am constantly trying to read the ever decreasing font size on food labelling to ensure the product I buy is safe for me! I cannot imagine how challenging it must be for VIPs.

It will be interesting to see how the technologies currently available and those yet to be invented, can help VIPs and those of us whose eyesight is likely to deteriorate further.

https://cdn.sourceflow.co.uk/v9wfvauqyziojx5neypy8znvn2pz

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Author
Fiona McDonald

Fiona McDonald

Business Operations Manager

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